About Us

Founded in 2017, we’ve grown from a small team with a single phone to an organisation leading the way in supportive retail. Offering a full range of home improvement goods alongside dedicated customer support to help everyone from the new DIYer to experienced professionals make home renovation as simple and hassle-free as we know it can be.

Our Values

Since our founding, we have made it our core mission to make home DIY an easier task for homeowners across the UK. To this end, we have put the time in to find you the best quality products at the lowest prices whilst offering tailored help and advice.

Stock Reliable & Trusted Brands

Quality renovations start with quality products which is why we carefully select our partners to ensure you only get the best for your home.

Bespoke Advice & Guidance

It can often be difficult to know where to start. With our collection of buying guides and how-to’s, you’ll always be one step ahead.

Dedicated Customer Service

From purchase to delivery, our dedicated customer service team will be by your side every step of the way.

Make DIY Simple for Everyone

We know that some jobs are just too big to tackle without help. That's why our selections have been tailored to homeowners and trade customers.

Our Story

Our Founding

It was 2017 when our director, Gian, having experienced first-hand some of the outdated practices in the industry decided to set up shop with a new model. One that set customer convenience and peace of mind firmly as its foundation.

Growing in Scale

In the five years since our range of products has grown from under 100 to over 40,000. Spanning all areas of home improvement, including roofing, gardening, bathrooms, kitchens, lighting and more.

Earning our Customers' Trust

Of the five years we have been operating, we have earned a Feefo Trusted Service Award four times in a row. Maintaining a score of over 4/5 across over 11,300 independent reviews.

Serving DIYers All Across the UK

We now serve over 100,000 customers, both DIYers and professional tradespeople, having shipped well over 1 million products around the country. With this, we are certain, now more than ever, that our dedication to our customers' projects is the key to our success. A model that we are certain will continue to see us through continued growth into the future.